Hiring a call centre to do your telemarketing for you is a great way to boost your sales. Companies worldwide do it all the time. However, the factor that determines how successful you are is the effectiveness of the call centre itself. If you have hired a call centre in Manchester, give them a trial period to see how effective they actually are.
Lead handling
When you get qualified leads through a B2C lead generation process, 25% are generally ready to buy, while about 25% are almost ready. The other 50% fall somewhere in between. The ones that are ready to buy are easy to convert. The true test of an effective call centre is in how they prioritize the 25% sales ready leads and how they nurture and eventually convert the balance 25% + 50% into sales for you. Nurturing leads takes time and patience and it could take anywhere between a couple of days to a few months to actually convert a lead. This also largely depends on the kind of product that you are selling.
Effort analysis
With any Lead Generation Manchester activity, analysis is a must. If you are doing this kind of activity for the first time, then you are likely to experience a lot of trial and error. If you have been doing this for a while, there is always room for improvement. The areas of improvement will only become apparent if there is an analysis and an analysis is only possible if all the relevant data is maintained. An effective call centre will always have records of all data and parameters so that they can be improved upon in the future.
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